At SFIT, we redefine what it means to achieve lasting transformation. With over 30 years of expertise in performance coaching, military training, and competitive sports, we deliver coaching that goes beyond the surface. Our mission is to help you build a stronger body, a sharper mind, and the resilience needed to thrive in every aspect of your life.

SFIT is built on three core principles: Relentless, Resilient, and Redefining. These values guide everything we do, from crafting personalised programmes to empowering individuals to break through their limits. Whether you are a time-poor entrepreneur, a senior professional, or someone seeking meaningful change, SFIT adapts to your unique lifestyle and goals.

Imagine waking up energised, focused, and ready to take on every challenge with confidence. Our approach integrates tailored fitness programming, precise nutrition strategies, and mindset coaching to create results that last. We reject one-size-fits-all solutions, focusing instead on your individual journey. At SFIT, we meet you where you are, helping you develop the habits, discipline, and energy to lead with confidence in every area of your life.

Transformation at SFIT is not just about physical fitness. It is about fostering mental clarity, building resilience, and unlocking your potential. With every session and every strategy, we aim to equip you with the tools to live and perform at your best.

Whether your goal is to achieve visible physical results, improve your mental resilience, or take control of your health and energy, SFIT is your partner in sustainable success. Together, we will redefine what it means to be fit, ensuring you leave every step of the process stronger, more focused, and ready for whatever comes next.

At SFIT, we do not just provide coaching; we deliver transformation. Our world-class programmes are designed to help you unlock your full potential by combining cutting-edge fitness methodologies, tailored nutrition strategies, and mindset coaching into a seamless, results-driven experience. Whether you are looking for the flexibility of online coaching or the unparalleled depth of in-person 1:1 training, SFIT offers bespoke solutions to fit your lifestyle and goals.

Our programmes are more than plans; they are partnerships. From high-performing executives to everyday achievers striving for meaningful change, SFIT equips you with the tools, strategies, and accountability needed to redefine what is possible. This is not about quick fixes; it is about sustainable success and achieving results that last a lifetime.

Elite Transformation Package (Online):

A 12-week comprehensive programme for high-performing individuals, combining expertise in fitness, nutrition, and mindset coaching to deliver lasting results. This package includes:

• Personalised Workout Routines: Designed to meet your specific goals, whether it is building strength, improving endurance, or losing fat.
• Advanced Periodisation: Structured training plans to ensure continuous progress and avoid plateaus.
• Customised Nutrition and Meal Plans: Regularly updated guidance tailored to your goals and lifestyle.
• Goal-Setting Consultations: Define clear, actionable objectives and create a roadmap for success.
• Weekly Check-Ins and 24/7 Messaging Access: Stay on track with real-time support and accountability.
• Monthly Progress Reports: Gain detailed insights into your performance, adjustments, and next steps.
• Tailored Recovery Strategies: Maximise performance and minimise injury with personalised recovery protocols.
• Mindset and Stress Management Tools: Includes guided meditation, breathing techniques, and mindfulness practices.
• Supplement Guidance: Get personalised advice and exclusive discounts on high-quality products.
• VIP Benefits for Upfront Payments: Receive SFIT apparel, access to a private online group, and a virtual performance review.

Elite Transformation Package (In-Person):

The Elite Transformation Package (In-Person) offers an unparalleled level of coaching for those seeking the ultimate transformation experience. This programme includes everything from the online package, with the added advantage of world-class 1:1 tuition, accountability, and personalised support that extends far beyond the reaches of traditional fitness and nutrition.

What makes the in-person experience exceptional?

• Hands-On Coaching: Work side-by-side with Glenn Dobson to master every aspect of your training, from technique to strategy, ensuring every session is optimised for maximum impact.
• Tailored Support Beyond Fitness: Receive guidance on performance-enhancing habits, stress management, and energy optimisation that aligns with your demanding lifestyle.
• Unmatched Accountability: With daily check-ins and ongoing support, there is no room for excuses, only progress.

This package is designed for individuals who demand more from their transformation journey and are ready to immerse themselves in a comprehensive, high-performance lifestyle. Whether you are preparing for a career-defining moment or simply want to lead with confidence in every aspect of your life, the Elite Transformation Package (In-Person) sets a new standard for what is possible.

Ready to Transform?
Take the first step toward building lasting strength and resilience. Your transformation starts with a conversation. Whether you are ready to commit or simply want to explore how SFIT can fit your goals, we are here to guide you. Book your consultation today and let us redefine what is possible together.