At SFIT, we redefine what it means to achieve lasting transformation. With over 30 years of expertise in performance coaching, military training, and competitive sports, we deliver coaching that goes beyond the surface. Our mission is to help you build a stronger body, a sharper mind, and the resilience needed to thrive in every aspect of your life.
SFIT is built on three core principles: Relentless, Resilient, and Redefining. These values guide everything we do, from crafting personalised programmes to empowering individuals to break through their limits. Whether you are a time-poor entrepreneur, a senior professional, or someone seeking meaningful change, SFIT adapts to your unique lifestyle and goals.
Imagine waking up energised, focused, and ready to take on every challenge with confidence. Our approach integrates tailored fitness programming, precise nutrition strategies, and mindset coaching to create results that last. We reject one-size-fits-all solutions, focusing instead on your individual journey. At SFIT, we meet you where you are, helping you develop the habits, discipline, and energy to lead with confidence in every area of your life.
Transformation at SFIT is not just about physical fitness. It is about fostering mental clarity, building resilience, and unlocking your potential. With every session and every strategy, we aim to equip you with the tools to live and perform at your best.
Whether your goal is to achieve visible physical results, improve your mental resilience, or take control of your health and energy, SFIT is your partner in sustainable success. Together, we will redefine what it means to be fit, ensuring you leave every step of the process stronger, more focused, and ready for whatever comes next.
At SFIT, we do not just provide coaching; we deliver transformation. Our world-class programmes are designed to help you unlock your full potential by combining cutting-edge fitness methodologies, tailored nutrition strategies, and mindset coaching into a seamless, results-driven experience. Whether you are looking for the flexibility of online coaching or the unparalleled depth of in-person 1:1 training, SFIT offers bespoke solutions to fit your lifestyle and goals.
Our programmes are more than plans; they are partnerships. From high-performing executives to everyday achievers striving for meaningful change, SFIT equips you with the tools, strategies, and accountability needed to redefine what is possible. This is not about quick fixes; it is about sustainable success and achieving results that last a lifetime.
Foundation First Programme (Online)
This is where high performers start over, properly.
Foundation First is an 8-week reset for men who’ve lost structure, drifted from their discipline, and want a serious system to get back in control. No hand-holding, just the structure, tools, and strategy to rebuild from the ground up.
You’ll get a bespoke training plan with direct input from the expert SFIT team, and a focused system to rebuild strength, regain confidence, and sharpen your edge, without the pressure of full coaching.
What’s Included:
- One 45-minute 1:1 onboarding call with an expert from the SFIT team
- Bespoke 8-week training plan
- Full access to SFIT Training App (demos, logging, feedback)
- Weekly accountability check-ins via the App
- n-app messaging and feedback on form videos or pictures sent
No Live Calls. No Long-Term Lock-In. No Guesswork. Built for those who are ready, just not able to commit fully, yet.
This is your re-entry point. Hit the link, apply now, and rebuild properly.
Elite Transformation Programme
This is SFIT’s flagship programme – a premium 12-week online transformation built for high performers who refuse to settle.
It’s not just about getting leaner or stronger. It’s about building structure where there’s chaos, resilience where there’s burnout, and precision where there’s guesswork.
The Elite Transformation Programme combines proven physical training, advanced nutrition protocols, mindset tools, and performance strategy – all tailored to you. Every element is mapped, tracked, and adjusted as you go, ensuring results that don’t just look good, but last.
Here are just a handful of the outcomes clients experience inside the Elite Programme:
- Complete physical reset through bespoke programming and structured progression
- Precision nutrition support with dynamic adjustments based on real-world feedback
- Performance tracking systems to measure progress across fitness, focus, and recovery
- Tools to manage stress, sharpen clarity, and operate under pressure without burnout
- Recovery and mobility protocols to keep the body moving well, not just looking good
- Supplement strategy built around your needs – no hype, just what works
- Private access to a client-only group for community, accountability, and support
- Final performance review to lock in long-term strategy and next-level execution
Everything is built around your goals, your lifestyle, and your real-world responsibilities.
This is the highest level of transformation inside the SFIT system, and it works because it demands more.
No trends. No templates. Just results. Apply below.
Ready to Transform?