Own the Outcome. Control the Deal.

EQUITY is our strategic advisory service for founders, directors, and buyers ready to acquire, exit, or scale with precision. We bring clarity, deal structure, and real world expertise to help you move with confidence at every stage of the transaction.

Businesspeople consulting

Serious business requires serious structure.

Whether you’re preparing to sell, acquiring a business, restructuring ownership, or stepping onto a board, control matters.

EQUITY exists to protect value, manage risk, and engineer clean outcomes at the highest level. From cap tables to contracts, from IP to influence, we guide founders, buyers, and directors through the exact steps that lead to power, profit, and clarity.

If you’re navigating a deal,  or about to, this is where you get it right.

What EQUITY Covers

Whether you’re holding, folding, or growing, we help you own the outcome, not just survive the process.

WHO IT'S FOR

If the paperwork feels heavy or the power dynamics aren’t clear, we’re who you call.

WHY SHRINELDN

Shrine doesn’t sell. Shrine structures.

We’ve built and exited businesses in over 20 countries. Scaled a brand from £0 to £1M turnover in under 9 months. Engineered clean exits at eight figures. And advised across sectors from childcare and fitness to tech, retail, education, and property.

Glenn Dobson, our founder, was named CEO of the Year 2025 not for theory, but for building outcomes people still benefit from today.

We don’t just understand equity.
We’ve used it, structured it, and profited from it at the highest level.

Aesthetics Manufacturer

Complete acquisition of a £35M turnover business including all IP and a Worldwide Distribution network in 22 countries.

Food & Beverage

Structured a group of 23 Independent Coffee Shops for an active sell to a Private Equity Fund.

Hospitality Group Acquisition

Buyer-side advisory. Identified £500k of operational and lease risk pre-signature.

Fitness Brand Restructure

Founder remained in advisory role post-sale. Revenue doubled from IP royalties.

Childcare Business Turnaround

Advised on equity and operational recovery ahead of strategic scale or exit.

RECENT STRATEGIC WORK

LET'S TALK STRATEGY

If you’re staring at a deal, a cap table, or a chaotic partnership structure and wondering how to clean it up book a clarity call.

We’ll walk through your current position, define the real levers of control, and show you exactly how to protect your value moving forward.